We live in a post-modern, visually driven world. A world of
images, icons and soundbites. Today's consumer not only knows
that he is being targeted, but also how he is
being approached. Advanced research methods are often necessary
to get beyond the rational, often jaded consumer, to explore
deeper emotions about brands and their advertising.
John Pigram, PhD founded Research 360 Inc recognizing
the existence of this new consumer reality. New research methods
are embraced, and findings are analyzed from a range of perspectives.
Research 360 Inc offers a more sophisticated approach
to qualitative research by using a number of investigative
and interpretive techniques.
Consumer input can be gathered in numerous different ways,
and interpreted and analyzed from a range of perspectives.
Using alternative ways of thinking about consumer behavior
and attitudes, creative solutions to research issues can be
found and new strategic directions put forward.
John has a European training in qualitative research and
many years working with marketing, creative and research professionals
on both sides of the Atlantic. He has been Planning Director
at two of the West Coast's leading agencies, Publicis/Hal
Riney and Team One (see Biography).
Since founding Research 360 Inc he has worked in
partnership with clients in researching high-profile and emerging
brands in both the online and offline worlds (see Clients).
Research 360 Inc employs the art of interpretation
within the science of research.
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