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Biography of John Pigram PhD, Founder of Research 360
Inc
With a background in psychology, and 20 years in qualitative
research and account planning, John brings great insight
into how consumers come to make sense of the world of
brands, and the communications that surrounds them.
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Founded
Research 360 Inc in 1998. Clients include Nestlé,
Virgin, Toyota and Disney and he has worked with agencies
such as Saatchi & Saatchi, Grey Worldwide, TBWA/Chiat
Day and FCB. |
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Built
Account Planning departments at two of the California's
most respected agencies, Publicis/Hal Riney in San Francisco
and Team One in Los Angeles. |
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Account
Planner in creatively-driven London ad agencies (e.g.
Mellors Reay, FCB). |
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Senior
Qualitative Research Executive in London (CRAM and CWA).
Major clients included VW, Shell, Lego, l'Oreal, Guinness,
Ford and a range of packaged goods and financial services
companies. |
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PhD in Developmental Psychology, Keele University, England. |
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Honors
Degree in Psychology and Postgraduate Teaching Degree,
University of London, England. |
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Papers published in scientific journals (e.g. British Journal
of Developmental Psychology) and in academic textbooks
(e.g. Children Growing Up) |
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Founding member of the U.S. Account Planning Group, and has given
presentations on research methods, brand strategy and
advertising on both sides of the Atlantic. |
